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| Damarion25
| | Joined: 30 Jan 2013 | | Posts: 10 | |
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 Posted: Wed Jan 30, 2013 9:52 am Post subject: Bottom-Line Benefits of Usability Testing |
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While 'usability' has existed in one form or another in most industries, it wasn't considered important on the Web until recently. This means that the chances of usability being part of most companies' Web design processes is somewhat slim.
You may need to convince senior management of the benefits of usability testing before they will allocate the necessary budget or project development time. The best method is to talk about improving the customer conversion rate, increasing sales, and bottom-line benefits.
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| louiseshivers1
| | Joined: 09 Jul 2013 | | Posts: 10 | |
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| Posted: Tue Jul 09, 2013 8:57 am Post subject: |
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It has long been known that an e-newsletter is a useful addition to your marketing and public relations efforts. They are, after all, a warm, powerful communication medium that encourages a strong, lasting relationship between you and your readers. There is some new clarity in the world of online newsletters thanks to research coming from the Nielsen Norman Group in their latest report on Email Newsletter Usability. Check out what they had to say and how your own e-newsletter can benefit.
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