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optimize for baidu

 
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milton2

Joined: 09 Nov 2012
Posts: 10
PostPosted: Fri Nov 09, 2012 12:04 pm    Post subject: optimize for baidu Reply with quote

Usually SEO efforts are directed towards achieving top rankings with Google and sometimes with Yahoo and Bing. However, in addition to the Big Three, there are also other search engines that might be of interest to you. In fact, some of these search engines might prove a better option than Google, Yahoo or Bing. If these search engines are used by your target audience, they will be more efficient and it is worth to spend some time optimizing for them.

If you haven't heard about Baidu, don't worry. It is a popular search engine but its reach is not global and this is why many people don't even know about it. Still, Baidu is certainly not just one more search engine to waste your time with. Baidu is big in China and since the population of China is more than a billion, if you rank well with Baidu, this can make quite a difference. In fact, if you are operating globally, not to mention if your visitors are based mainly in China, you can't afford to miss this market. On the Chinese market, the share of Baidu is around 60% and it is the most popular Chinese language search engine. Google is less popular in China than Baidu, so if your traffic comes from the Chinese market, it pays to optimize your site for
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babynancy543

Joined: 15 Dec 2012
Posts: 10
PostPosted: Sat Dec 15, 2012 9:02 am    Post subject: Reply with quote

What I did notice missing is the application of the social structure. Getting backlinks (especially one-way) from the "upper caste sites" so to speak should play a factor in the rankings, and so should the "who you know" factor.

I would suggest trying to hobnob (be friendly with, talk to, chat with, communicate) with the "elite" in the baidu chain - at least online - and see if you can get any help there.

Find out what it takes to serve the Chinese people the best according to the Government, and use those standards as a guideline.

Other than that, I think you did a really good job on your blog post.
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cleonelpidio

Joined: 24 Jan 2013
Posts: 10
PostPosted: Thu Jan 24, 2013 6:44 am    Post subject: Reply with quote

Baidu is most popular search engine in China. Google China is second to Baidu. Lots of Internet marketers in the West do not know much about Baidu, and assume its' ranking algorithm is similar to Google China.
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